A Guide to Logo Colors
It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.
Questions about your business should be asked before creating your logo. Is your target market male or female? Is your brand trendy or classy? Is your target market a certain age group? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let’s look at the warm colors first.
Red is a color that attracts men. You can associate the color red with fire and passion. It is a color of urgency and it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
If you want a friendly, playful color, then use orange. It possesses overall energy. Children love this color.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
Blue is the most popular logo color. It represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.